Introduction
A collection of related promotional deals, discounts, or incentives grouped together to target specific customer segments or enhance product visibility.
The BizGaze’s ‘Offer Groups app’ helps business organizations by streamlining the management and presentation of various promotional offers. It allows businesses to organize and categorize different types of offers within distinct groups, making it easier to create, track, and deploy targeted marketing campaigns. This app enables businesses to efficiently segment their customer base, tailor promotions to specific groups, and analyze the effectiveness of different offer strategies, ultimately enhancing customer engagement, sales, and overall marketing success.
Portlets & Widgets
A layout view defined by the individual functionalities are called portlets and each functional data is designed and viewed as widgets. The default portlets and widgets in “Offer Groups App” are as follows:
Offer Group Details
This widget provides the details of the Offer Group like offer group name, Line of Business segment and type of the Offer
| Field name | Description |
| Offer Group Name | Name of the Offer group is displayed. An offer group is a collection of related promotional deals, discounts, or incentives grouped together to target specific customer segments or enhance product visibility. |
| LoB | Line of Business segment of the Offer Group is displayed. A Line of business segment is an area of operation in which a company has an established separate product line or industry in which the company operates. |
| Offer Type | Displays the name of the Offer type. It is a specific category or nature of a promotional deal, such as discounts, buy-one-get-one offers, cashback, loyalty rewards, etc., that are designed to attract and engage customers. |
| Scheme Type | Scheme Type name of the Offer Group is displayed. It is the overarching plan or strategy that outlines how a set of offers within an Offer Group will be executed, including details on timing, eligibility criteria, redemption methods |
| Incentive Type | Name of the Incentive type is displayed. It is the form or nature of the reward or benefit provided to customers as part of the promotional offer, which could be monetary, non-monetary, or a combination of both. |
Offers
This widget provides the details of the Offer like offer name, Line of Business segment and Validity period of the Offer
| Field name | Description |
| Offer name | Displays the name of the Offer. Offers are marketing strategies to promote a product with exceptional prices to close a potential sale by accepting terms and conditions in return for utilizing the benefit of the offer. |
| From date | Displays the date on which the Offer becomes valid and can be redeemed or used |
| To date | Last valid date of the Offer; later that date, the Offer no longer exists |
Description
Comments or short notes about the Offer Group are displayed.
Activity Log provide users with essential information, notifications, and real-time updates to keep them engaged and informed about key activities in apps related to updates, notifications, and stage changes.
| Field name | Description |
| Comments | User can write short notes or comments about the Offer Group |
| Audit | |
| Created Date | Date when the Offer Group is created |
| Created By | Name of the user who created the Offer Group |
| Last Updated Date | Last stage changed of the Offer Group |
| Last Updated By | Name of the person who last updated the stage |
| Status | Displays the current status of the Offer Group |
| Time-Line | This widget tracks all the activities within the app. |
Reports
A report is a document that presents information in an organized format for a specific audience and purpose. Although summaries of reports may be delivered orally, complete reports are almost always in the form of written documents.
- Offer Groups Masters